Advice For Tourism & Event Businesses Affected By COVID-19

We know it’s been a very tough time for businesses recently. Whether you’re in hospitality, retail, leisure or the food and drink sector, the challenges you’ve faced have been immense.

At Experience Wakefield, we want to help however we can. Be that with an updated listing (making sure your customers know what to expect from the “new normal”), your special offers promoted through our social channels, or just keeping you in touch with the latest helpful developments in the tourism trade.

That’s where this page comes in. We’ve collected together information we think you’ll find useful in navigating the time ahead.

If you don’t find what you’re looking for here, or for anything else you need, please don’t hesitate to get in touch.

Email us with any queries at

Tourism Trade
Visit Britain
VisitBritain are collating the latest tourism-related news and information for UK tourism businesses on the outbreak of COVID-19, including links to useful information, advice and financial packages available.
Wakefield First
For businesses in the Wakefield district, Wakefield First have details of grant schemes and contact details for individuals in the Wakefield Council team who will be able to answer any questions you may have.
Government COVID-19
Keep up to date with the latest information on the Government's response to COVID-19, including social distancing, trade restrictions and health advice.
Welcome To Yorkshire
Welcome To Yorkshire are currently offering FREE affiliate membership to businesses and venues, giving access to various help and resources, including webinars, the Yorkshire Gift Card, industry newsletters and more.
Know Before You Go
VisitEngland has developed Know Before You Go to help businesses reopen, reassure visitors, build consumer confidence and encourage them to visit responsibly. There is a campaign toolkit and assets to help you.
Good to Go
You can now apply for a free UK-wide industry standard and consumer mark to reassure your customers that your business adheres to Government and public health guidance.
Test & Trace
NHS Test and Trace is a key part of the country's ongoing COVID-19 response. By maintaining records of staff and customers you can help NHS Test and Trace to identify and notify people who may have been exposed to the virus. Find out more about how to collect information and how to get an official NHS QR poster for your venue.
AA COVID Confident
The AA's new COVID Confident assessment scheme supports the hospitality industry in re-establishing and rebuilding consumer confidence. Sign up for free accreditation, AA logo and certificate, and be featured on
PASCUK Covid Guides
PASCUK has put together a series of Self-catering COVID-19 Cleaning Guidelines and other resources, including Test and Trace posters, risk assessments, opening guidelines and more.

Creative Wakefield

Developed in 2019, Creative Wakefield brings together Wakefield’s cultural and creative sector, providing a forum for connectivity as well as improved networking and collaboration across the district.

Creative Wakefield has five overarching aims: Placemaking, Visitor Economy, Wellbeing and Inclusion, Creative Skills; and Spaces and support. More detail on these can be found in the Creative Wakefield Framework (email for a copy). These aims will help to drive the project over the next 3-5 years and each one is supported by several objectives and actions.

The newly established Creative Wakefield Network is an inclusive network of individuals, organisations and businesses, with a shared vision of using creativity to drive forward an outstanding quality of life for everyone, through communication, learning and shared ambition.

Find out more on their website here.

Information for the Tourism Trade

Find out all you need to know about working with us (Wakefield Council Tourism Team) right here.

Contact us:

Give us a call: 01924 305569

Send us an email: