Advice For Tourism & Event Businesses Affected By COVID-19

We know it’s been a very tough time for businesses recently. Whether you’re in hospitality, retail, leisure or the food and drink sector, the challenges you’ve faced have been immense.

At Experience Wakefield, we want to help however we can. Be that with an updated listing (making sure your customers know what to expect from the “new normal”), your special offers promoted through our social channels, or just keeping you in touch with the latest helpful developments in the tourism trade.

That’s where this page comes in. We’ve collected together information we think you’ll find useful in navigating the time ahead.

If you don’t find what you’re looking for here, or for anything else you need, please don’t hesitate to get in touch.

Email us with any queries at

Tourism Trade
Visit Britain
VisitBritain are collating the latest tourism-related news and information for UK tourism businesses on the outbreak of COVID-19, including links to useful information, advice and financial packages available.
Wakefield First
For businesses in the Wakefield district, Wakefield First have details of grant schemes and contact details for individuals in the Wakefield Council team who will be able to answer any questions you may have.
Government COVID-19
Keep up to date with the latest information on the Government's response to COVID-19, including social distancing, trade restrictions and health advice.
Welcome To Yorkshire
Welcome To Yorkshire are currently offering FREE affiliate membership to businesses and venues, giving access to various help and resources, including webinars, the Yorkshire Gift Card, industry newsletters and more.
Know Before You Go
VisitEngland has developed Know Before You Go to help businesses reopen, reassure visitors, build consumer confidence and encourage them to visit responsibly. There is a campaign toolkit and assets to help you.
Good to Go
You can now apply for a free UK-wide industry standard and consumer mark to reassure your customers that your business adheres to Government and public health guidance.
Test & Trace
NHS Test and Trace is a key part of the country's ongoing COVID-19 response. By maintaining records of staff and customers you can help NHS Test and Trace to identify and notify people who may have been exposed to the virus. Find out more about how to collect information and how to get an official NHS QR poster for your venue.
AA COVID Confident
The AA's new COVID Confident assessment scheme supports the hospitality industry in re-establishing and rebuilding consumer confidence. Sign up for free accreditation, AA logo and certificate, and be featured on
PASCUK Covid Guides
PASCUK has put together a series of Self-catering COVID-19 Cleaning Guidelines and other resources, including Test and Trace posters, risk assessments, opening guidelines and more.

Creative Wakefield Opportunities

Light Up Art Trail – Creative Challenge

As autumn arrives Wakefield Council is working with partners to celebrate and showcase creativity within our town and city centres. Wakefield creatives can be part of this exciting programme by applying for a micro-grant within the new Light Up Art Trail. If you would like an opportunity to create, or have an existing, high quality artwork for forming part of the trail, find out more and apply here.

Deadline for applications is 12pm on 1st October.

Lighting Up Historic Buildings – Creative Commission

An exciting opportunity for a creative company to quote for the temporary external lighting of a range of notable buildings across the Wakefield district in the lead up to Christmas 2020. Creative Wakefield want to engage audiences and attract shoppers to our speciality markets and the local retail offer whilst providing a COVID-safe alternative to the Christmas light switch on events that usually take place at this time. Click here to download more information.

Site visits are available on Tuesday 22 September. Deadline for submissions is 12pm on 2nd October.

Information for the Tourism Trade

Find out all you need to know about working with us (Wakefield Council Tourism Team) right here.

Contact us:

Give us a call: 01924 305569

Send us an email: