Yorkshire Passion

Yorkshire Passion

A free customer service training programme for people who work with the general public.

The district of Wakefield – including Wakefield City, Pontefract, Castleford and the surrounding towns and villages – is a fresh and bracing place of creativity and surprise. Every year we welcome hundreds of thousands of visitors to our galleries, museums, castles, stately homes, theatres, retail destinations, restaurants and more.

This summer, we host an incredible season of events and festivals that combined have the potential to attract more visitors than ever.

Recognising the value and huge potential of tourism into our district, the Wakefield Cultural Consortium have joined forces to deliver the Yorkshire Passion – an exciting customer service training programme created by internationally acclaimed playwright John Godber.

The aim of the programme is to develop high quality customer service and increase knowledge about the Wakefield District’s offer. It is presented through two short plays and a film (written by John Godber), and through a workshop discussion and presentation.

Overall the session is fun and informative – you’ll leave knowing more about Wakefield’s cultural offer, our plans for the summer, and how you can give great customer service to those who are visiting our city.

Who is Yorkshire Passion aimed at?
Yorkshire Passion is designed for any business, employee, volunteer or individual who has contact with customers or visitors in the Wakefield district.

This includes staff and volunteers from:
• Accommodation, food and beverage sectors
• Tourist attractions and activities
• Retail and Leisure sectors
• And just about anyone who meets with customers.

Why should I get involved?
Tourism is a serious business. We welcome over 8million visitors who contribute over £448 million into our local economy each year (and growing!). Tourism also supports over 8,000 jobs across the district.

Whether you are part of the hospitality, service or retail sector you and your staff will already be engaging with visitors. Having the knowledge to promote a positive image of the area really does matter, and the Yorkshire Passion will deliver that.

Yorkshire Passion sessions are FREE of charge. Each session will last approx. 2 ¼ hours.
Refreshments will be served.

To find out more please email Graham Whitehead, Project Manager, whitehead.graham@gmail.com

Presented by:

Wakefield Cultural Consortium

Theatre Royal Wakefield

With thanks to:

Arts Council & Wakefield Council